For the subject Gamification we created new applications for tables tops in a restaurant. Our concept “Walk of Food” is about a game where you have to win your own dish in a restaurant. It’s easy to see why many parents of young children avoid restaurants and prefer to eat at home, where thrown food will hit only members of the immediate family. But sometimes it’s necessary and even fun to eat out with young children! Parents not only want to go to MacDonalds if they go out for dinner with their children, they want to eat something culinary and talk to each other. Children want to eat something simple and play during the wait time so they will not gonna be bored. That’s the reason why we created the “Walk of Food”.
Only McDonalds food, for 30 consecutive days, three times a day. Who seeks such a challenge? Morgan Spurlock was willing to do it. Every day we see Morgan eating a huge burger, a double burger, or a triple burger and you see him throw up a happy meal in a parking area any other day. Will he loses his enthusiasm?